privacy policy

Last Updated: June 16, 2026

Introduction

This Privacy Policy explains how Vancouver Violet Boutique ("Vancouver Violet Boutique", "we", "us", or "our") collects, processes, stores, and shares your personal information when you access our website, place an order, communicate with us, or otherwise use any of our products and services (collectively referred to as the "Services").

In this Privacy Policy, the terms "you" and "your" refer to any visitor, customer, account holder, or individual whose information we collect through our Services.

Please read this Privacy Policy carefully before using our website or Services. By accessing or using our Services, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should discontinue use of our Services.

Updates to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our business operations, legal obligations, technology, or privacy practices. Any modifications will be published on our website together with a revised "Last Updated" date. Where required by applicable law, we will provide additional notice regarding significant changes.

Information We Collect

To operate our Services effectively, we collect various categories of personal information. The information collected depends on your interactions with us and the features you use.

Information You Provide Directly

When using our Services, you may voluntarily provide information such as:

  • Full name
  • Residential and mailing address
  • Telephone number
  • Email address
  • Billing and shipping details
  • Payment confirmations
  • Account credentials, including usernames and passwords
  • Security verification information
  • Purchase history and transaction records
  • Product preferences and wishlist information
  • Customer support inquiries and correspondence
  • Reviews, feedback, or other content you choose to submit

Certain features of our Services require specific information in order to function properly. Choosing not to provide requested information may limit your ability to use certain features.

Information Collected Automatically

When you visit our website or interact with our Services, certain information may be collected automatically through cookies and similar technologies.

This information may include:

  • IP address
  • Browser type and version
  • Device information
  • Operating system details
  • Referral URLs
  • Pages viewed
  • Time spent on pages
  • Clickstream data
  • Website interaction patterns
  • Account activity information

This information is commonly referred to as "Usage Data."

Information Obtained from Third Parties

We may receive information about you from trusted third-party sources, including:

  • Website hosting and e-commerce providers
  • Payment processing partners
  • Shipping and fulfillment providers
  • Marketing and advertising partners
  • Analytics providers
  • Fraud prevention services
  • Customer support platforms

For example, payment processors may collect and verify payment details necessary to complete transactions securely.

Any information received from third parties will be handled according to this Privacy Policy.

How We Use Personal Information

We use personal information for a variety of business purposes, including:

Providing Our Services

We process your information to:

  • Complete purchases and transactions
  • Process payments
  • Fulfill orders
  • Coordinate shipping and delivery
  • Manage returns and exchanges
  • Create and maintain customer accounts
  • Provide order updates and notifications
  • Publish customer reviews when requested

Marketing and Promotional Activities

Your information may be used to:

  • Send newsletters and promotional communications
  • Inform you about products, services, and special offers
  • Deliver personalized advertising
  • Improve marketing campaigns
  • Customize your shopping experience

You may opt out of marketing communications at any time.

Security and Fraud Prevention

We use information to:

  • Detect unauthorized activity
  • Prevent fraud and abuse
  • Protect customer accounts
  • Investigate suspicious transactions
  • Maintain website security

Customers are responsible for safeguarding their account credentials and notifying us immediately if unauthorized access is suspected.

Customer Support and Communication

We may use your information to:

  • Respond to inquiries
  • Resolve complaints
  • Provide technical support
  • Improve customer service
  • Maintain our relationship with customers

Cookies and Tracking Technologies

Our website uses cookies, pixels, web beacons, and similar technologies to improve functionality and user experience.

Cookies help us:

  • Remember user preferences
  • Maintain shopping cart functionality
  • Analyze website traffic
  • Improve website performance
  • Personalize content and advertisements

Most web browsers automatically accept cookies. However, you may modify your browser settings to reject or remove cookies. Please note that disabling cookies may affect certain website features and functionality.

Additional information regarding Shopify-related cookies may be found on Shopify's official website.

Sharing and Disclosure of Information

We may share personal information with third parties when necessary to operate our business and provide Services.

This may include:

Service Providers

Third parties performing services on our behalf, including:

  • Payment processing providers
  • Shipping carriers
  • Cloud storage providers
  • Analytics services
  • Customer support platforms
  • Technology and IT providers

Business and Marketing Partners

We may share limited information with trusted partners for advertising, marketing, and promotional activities consistent with applicable laws.

Corporate Affiliates

Information may be shared within our corporate group where necessary to support business operations.

Legal Requirements

We may disclose information when required to:

  • Comply with legal obligations
  • Respond to court orders or government requests
  • Protect our rights and property
  • Enforce our terms and policies
  • Prevent illegal activity

Business Transfers

Personal information may be transferred in connection with:

  • Mergers
  • Acquisitions
  • Asset sales
  • Corporate restructuring
  • Bankruptcy proceedings

Categories of Information Shared

During the previous twelve months, we may have disclosed the following categories of personal information:

  • Contact and identification information
  • Account information
  • Transaction and purchase information
  • Customer service communications
  • Website usage information
  • Device and internet activity information

Recipients may include:

  • Service providers
  • Payment processors
  • Marketing partners
  • Analytics providers
  • Corporate affiliates

We do not use sensitive personal information to create profiles or infer personal characteristics.

User-Generated Content

Our Services may allow you to submit reviews, ratings, comments, photographs, or other content.

Any content submitted to public sections of our website may become publicly accessible. We cannot control how others use information that you voluntarily make public.

Accordingly, we are not responsible for the privacy, security, or misuse of information you choose to disclose publicly.

External Websites

Our website may contain links to third-party websites or services.

We do not control and are not responsible for the privacy practices, content, security, or policies of external websites. We encourage you to review the privacy policies of any third-party services you access.

Children's Privacy

Our Services are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children. If a parent or legal guardian believes a child has provided personal information to us, they may contact us so that appropriate action can be taken.

Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no internet transmission, storage system, or security method can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security of your information.

We encourage users to exercise caution when transmitting sensitive information online.

Data Retention

We retain personal information only for as long as necessary to:

  • Provide our Services
  • Maintain customer accounts
  • Fulfill contractual obligations
  • Comply with legal requirements
  • Resolve disputes
  • Enforce our policies

Retention periods may vary depending on the type of information and applicable legal obligations.

Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

Right of Access

You may request information about the personal data we hold concerning you.

Right to Correction

You may request correction of inaccurate or incomplete information.

Right to Deletion

You may request deletion of personal information, subject to legal and operational requirements.

Right to Data Portability

You may request a copy of your personal information in a portable format where applicable.

Right to Restrict Processing

You may request limitations on certain processing activities.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

Right to Object

You may object to certain forms of processing, including direct marketing activities.

Right to Appeal

Where permitted by law, you may appeal decisions regarding privacy-related requests.

Marketing Preferences

You may unsubscribe from promotional communications at any time by using the unsubscribe link included in our emails.

Even after opting out of marketing messages, we may continue to send service-related communications regarding orders, account activity, transactions, or important notices.

Non-Discrimination

We will not discriminate against any individual for exercising privacy rights available under applicable law.

To protect customer information, we may require identity verification before processing privacy-related requests.

Authorized representatives may submit requests on behalf of individuals where legally permitted and appropriate authorization is provided.

Complaints

If you have concerns regarding how we handle personal information, please contact us using the details below.

If you are dissatisfied with our response, you may have the right to submit a complaint to the relevant data protection authority in your jurisdiction.

International Data Transfers

Your personal information may be processed, stored, or transferred to countries outside your country of residence.

Where such transfers occur, we implement appropriate safeguards and rely on legally recognized transfer mechanisms to protect personal information in accordance with applicable privacy laws.

Contact Information

If you have questions regarding this Privacy Policy, our privacy practices, or wish to exercise any privacy rights available to you, please contact:

Vancouver Violet Boutique
Email: info@vancouvervioletboutique.com

We will make reasonable efforts to respond to all privacy-related inquiries promptly and in accordance with applicable laws.